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Research papers

Building relationships that matter

The raison d’être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives – this is a pre-condition to...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Grant Bird
Company: Hall & Partners
June 17, 2014
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Citation

Bird, G. (2014a, June 17). Building relationships that matter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-relationships-that-matter


Research papers

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation
Author: Richard Owen
Company: Hall & Partners
November 16, 2010
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Citation

Owen, R. (2010a, November 16). Go deeper. Get closer. Be braver.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/go-deeper-get-closer-be-braver-


Research papers

Living in and adapting to a culture of exposure

In our world, the boundaries are shifting between the public, the personal and the private. Now that it is so easy to share aspects of our inner life with the rest of the world up-to-the-minute, multi-media, deeply exposing or personal revelations;...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Anita Black, Mitra Martin, Jon McNeill
Company: Hall & Partners
November 20, 2008
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Citation

Black, Martin and McNeill (2008a, November 20). Living in and adapting to a culture of exposure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/living-in-and-adapting-to-a-culture-of-exposure


Research papers

From mythmaker to gardener

We conceived a study in which we explored what makes people act, at the most fundamental level and, further, what makes people act on behalf of brands. In this paper, we'll explain what's behind an openness to act on behalf of brands, what needs this...

Catalogue: Qualitative 2007
Authors: Keith Navratil, Mitra Martin, Anita Black
Company: Hall & Partners
November 12, 2007
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Citation

Navratil, Martin and Black (2007a, November 12). From mythmaker to gardener. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-mythmaker-to-gardener